Primary web sites need to cover all the basics of your business. That means each web page should be devoted to one particular area (home page, contact us, about us, product, service pages). While this site may appear to be solely focused on your business, the search engines may have problems identifying a singular key word that may represent an important segment of your business. The answer is create a microsite that DOES focus on that single key word.
A microsite complements your main business website, whether you're a lawn care provider, a travel agent, an attorney, plumber, or any service provider. The microsite targets a narrower audience with pages of targeted keywords and content exclusively related to one aspect of your business, even if its just a geographic region for businesses operating in a number of towns in a particular region. The microsite can also offer "SPECIALS" designed to induce prospects to call or order today.
Here's one way to improve your odds of attracting people looking for what you're selling: develop one or more microsites. A microsite complements your main business website, whether you're a lawn care provider, a travel agent, an attorney, plumber, or remodeler. The microsite targets a narrow audience with pages of targeted keywords and content exclusively related to one aspect of your business. It also has special offers designed to induce prospects to call or order today.
The microsite allows you to brand particular aspects of your business in a way that allows you to focus on a central idea, easy to read resource that people are looking for information. This one Micro-Site or branded site, makes it easy to target prospects looking specifically for that particular product or service.
Each microsite has its own domain name and URL. It also links back to the main web site creating a larger sense of authority to that site. Content on the microsite needs to be unique from the main site.
A microsite is usually just a few pages or even just one page making them easy to deploy and affordable.
If you're serious about using your web site to market your business, you should seriously consider the microsite option. Start with your main site, then add one or two microsites later. Each year you can continue adding more sites.
They told me
I needed a web.
I'm glad I asked!
Domain Name, Site Development, & Hosting
This special package is good for existing customers who have a web site that we host.
Price includes a 4-panel single page web site, plus an estimate page. It will using existing copy from the main site as well as existing graphics.
Your current annual hosting cost will be raised by $50, which includes hosting for the year and your micro-site domain name for that year.
- New Domain Name
- Annual hosting fee added to your existing hosting package
- 1-Page / 4-Panel Site
- Includes online estimate form